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CAMPAIGN

Cheeky assets for a pop-up specs shop.

Poster and invitation for Wink Optom pop-up in the Collingwood Yards.

Opening Night Digital Invitation

For their pop-up store in the Collingwood Yards, W!NK approached us for a fun and simple set of campaign assets – an animated invitation for their opening night, and a poster to be pasted up all over Melbournes northern suburbs. Done!

With no strict guidelines or brief to follow, we kept messaging simple and direct while still communicating the very potent essence of W!NKs brand – and what better way to create something eye-catching and cheeky other than to make the assets literally wink. Sometimes, it’s already all there, in the name!

Wink Animation

W!NK Optom Campaign Posters

whotheheck.is/wink-pop-up

Campaign Assets

W!NK Optom

Collingwood, VIC

2023

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