(RE)BRAND IDENTITY

Sips and bites, days and nights at Sorsi e Morsi.

A major brand update for a local favourite in the heart of St Kilda.

One of the neighbourhoods best cafés, Sorsi e Morsi (trans. “sips and bites”, in Italian) is always reliable: friendly service, a charming and rustic interior, a sunny outdoor area and always pouring excellent coffee.

After taking over the venue pre-pandemic, the owners of Sorsi were looking to put their own mark on an already well loved cafe and restaurant. In 2023, they made the leap to overhaul the identity and bring it in line with the vision they had: something authentic to what they’d built, but with a freshness and design approach that clarified their offering to the neighbourhood in a way that felt honest and real.

Sorsi e Morsi Menus

Sorsi e Morsi’s rebrand had some key goals: to clarify their offering, position them equally as a café for breakfast and lunch, while also showcasing themselves as a dinner venue, and to offer a fresh update without alienating their existing (and loyal) customer base. Our approach to their brand was chiefly to create an identity that felt like it was always there. We took much inspiration from traditional Italian restaurant identity design, as well as from the venue itself.
 
Adding taglines to help communicate the brand created opportunities to quickly articulate their offering, their identity, and their name, while a well curated colour palette and refined font selection became the perfect vehicle to say what Sorsi e Morsi needed to say. A set of continuous line illustrations also offered visual signifiers to quickly communicate what’s on offer, while also adding fun and quirky details to their printed and digital assets.
A suite of update print assets, including new leather bound menus, fresh menu designs for all services, and two sets of business cards, completed the rustic vibe. Keeping the brand practical by using simple, clear typographic designs, printed on beautiful paper stocks, completed the customer experience and keeps us all coming back for more. ✴︎︎︎
 

Sorsi e Morsi Business Cards

whotheheck.is/Sorsi-e-Morsi

Brand Refresh

Sorsi e Morsi

St Kilda, VIC

2023

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