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Case Study

For smarter data, make them Smart Segments.

Brand identity and marketing material for smartsegments.ai

 

Data is one of the most vital resources to any modern business, but understanding what your data can do for your business isn’t always easy. Smart Segments offer a variety of custom data management solutions to assist businesses in seeing a complete picture of their business data, to enhance decision making and ultimately, increase the bottom line.
 
In 2021, we worked closely with Smart Segments to translate this service offering in a clear and concise brand identity. Prioritising a strong, simple visual language made of half circles – a classic symbol of data visualisation – assisted in clarifying their service offering, while careful typographic choices and a bold use of colour added a friendly, approachable touch.

Smart Segments Logo

Client Feedback

Your designs were very different from what I was expecting – I love where you've taken us!

HECK! That's what we're here for.

whotheheck.is/smartsegments

Brand Identity

SmartSegments.ai

Australia

2021-ongoing

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